We helped Lippert define a scalable brand architecture that reflects how customers actually think and shop—while enabling faster onboarding of new acquisitions. This hybrid model determines when a brand should have its own site versus when it should live under Lippert.com. It also guides long-term consolidation of 50+ brand websites and reduces platform sprawl.

Lippert.com was replatformed from the ground up using Adobe Commerce and Hyvä to serve as the company’s primary B2C destination. The new site delivers improved UX, faster performance, and a shared architecture with Lippert’s other platforms, setting the foundation for global rollout and direct-to-consumer growth.

We led the experience design and implementation of business.lippert.com—a personalized portal for dealers with commerce, self-service, order tracking, and integrated support tools. This initiative is part of Lippert’s Dealer Digital Experience Program and supports business goals like call deflection, reduced cost-to-serve, and ease of doing business.

We created a new corporate site (corporate.lippert.com) to better reflect Lippert’s capabilities, culture, and scale. Built with Nuxt.js and Contentful, it supports international expansion, storytelling, and OEM lead generation—while giving internal teams full publishing control.

Furrion is one of Lippert’s premium “hero” brands. We launched a dedicated Shopify Plus experience that allows for visual storytelling, fast commerce, and flexible content—while maintaining architectural alignment with Lippert’s core platforms.