"Vaimo" means heart
“Vaimo” means heart in the Sami language.
We help brands, manufacturers, and retailers grow by unifying commerce, content, and data across systems, teams, and the full customer lifecycle, focusing at the heart.
Back in 2008, three guys in Sweden came together with a vision: to build more than a traditional workplace. They were tired of the average corporate environment, where Mondays were dreaded and employees felt disconnected from a sense of purpose.
David Holender, PJ Utsi and Staffan Palopää wanted to build something different, a place with a strong culture and real mission.
Since then, Vaimo has grown organically from a 3-person start-up in a co-working space to a global full-service digital experience agency with over 650 team members across 15 markets.
As for the name, two of Vaimo’s co-founders, PJ and Staffan, have Sami heritage, and Sami culture deeply influences our company. Our brand identity and visual elements all come from northern Scandinavian geography, with mountains, lakes and landscapes from the Sami’s land.
The harsh Artic environment is also a metaphor for the digital world. It’s fast-changing and dangerous, without the right tools, knowledge, and expertise. That’s where we help clients succeed. And that’s why we chose our name. “Vaimo” means “heart” in Sami language, to reflect the goal of being at the very center of our client’s businesses. Where commerce, content and data intersect, we are there, strategically helping you grow.
Our culture & core values
From the beginning, we were aligned on the type of culture we wanted to create. A few years later, our core values were formally defined by our employees. We truly believe they reflect the original essence of what we wanted to build.
Teamwork
To us, teamwork matters more than individual contribution. We don’t succeed or fail as individuals, we succeed or fail together, as teams.
We help each other won and support one another through challenges.
Excellence
We are a competitive bunch of folks. To us, excellence means doing things the right way, and with pride!
That includes everything from a client delivery, to communication, onboarding, and how we support each other internally.
Fun
For us, fun isn’t about parties or activities. It’s about meaning. We spend a large part of our lives at work, and we believe work should be purpose-led, meaningful, and enjoyable. We didn’t want a culture where people dread Mondays, we wanted people to feel proud of what they do.
Openness
We strive to open as leaders and as a company. Everyone deserves to understand the “why” behind decisions. we may not always agree on everything, but transparency matters. We also believe in decentralization and open communcation, within our company and with our clients.
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experts worldwide
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markets globally
Our purpose is to create outstanding experiences that accelerate client success, driven by highly engaged teams.
Our mission is to help brands, retailers, and manufacturers worldwide drive success in digital commerce and customer experiences.
Our vision is to become the world’s most respected solution partner delivering outstanding digital customer experiences.
“From seamlessly migrating our platform to implementing innovative solutions, Vaimo has greatly improved the performance of our website. Their passion and collaborative spirit have not just met our expectations but created a shared success story, leaving us excited about the endless possibilities ahead.”
Anna-Leena Kaunisto
Senior eCommerce Development Manager, Suunto
David Holender
Co-Founder & Chief Executive Officer
Farah Aslam
CEO, North America
Brendan Peo
Chief Operating Officer
Ulrika Lindberg
Chief People Officer
At Vaimo, you’ll be part of a diverse and passionate team that cares deeply about what we build and how we build it. You’ll work with modern, best-in-class tools in an environment that encourages learning, growth, and collaboration.
We value your skills, ideas, and ambitions, and we support your development with clear opportunities to grow your role and your career within the company.